The International 2011

We came, we saw, we.. holy sh.. how many viewers?!

The International 2011 turned out to be the biggest eSports event the world has ever seen. It was also our first attempt at organizing a big-scale live event – from the conception to the planning and the execution. With a record-breaking $1,500,000 in prize money and over 1,600,000 concurrent viewers, it’s safe to say that it was a success; one that put gaming on the map of many mainstream media outlets. Together with Valve and the gamescom guys we were able to create the most popular event of the year, which leaves high expectations for not only ours but also our competition’s future events.

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